Jesse Collins is appointed as the executive producer of the Super Bowl LV Halftime Show

The NFL, Roc Nation and Pepsi announced on Tuesday that the famous Emmy-nominated producer Jesse Collins has been designated as executive producer of the Pepsi Super Bowl LV Halftime Show, which takes place in Tampa, Florida on February 7, 2021.

Collins joined executive producer Roc Nation after one of Pepsi’s Super Bowl Halftime’s most groundbreaking concerts in years, starring unique stars Jennifer Lopez and Shakira. He joined the director of Pepsi’s long-time break program, Hamish Hamilton.

Jesse Collins is an innovator, an innovator and one of the only executive producers who fluently speak the artist vision. He’s a true artist. Jesse’s insight and understanding creates both special performances and real cultural moments. After working with Jesse for many years, he look forward to all that is coming.

From CBS special John Lewis: Celebrating A Hero to the Grammy Awards to BET Awards leader, Jesse Collins, Founder & CEO, Jesse Collins Entertainment, played an integral role in creating multiple moments. television’s most memorable engraving in the musical entertainment sector and has grown his company to one of the most full-service production firms in Hollywood. Starting with a strong background in music and exceptional variety, his company has set the stage for hundreds of truly unforgettable moments in the history of award shows with the BET Awards, Hip Hop Awards, BET Honors, Black Girls Rock!, Soul Train Awards, ABFF Honors.

Jesse Collins, Founder and CEO of Jesse Collins Entertainment said: “It’s an honor to be part of such an iconic performance at such a pivotal moment in our history”. He also was grateful to JAY-Z, Desiree Perez, the entire Roc Nation, as well as the NFL family for giving him that opportunity.

Brian Rolapp, NFL’s director of sales and communications, said: “We are delighted that Jesse Collins joins Roc Nation to run the Pepsi Super Bowl LV Halftime Show production. We want our fans to experience a memorable performance as part of our 101st season peak.”